Georgia Basement to the Benz: Renegade Lemonade Bold
From our basement during lockdown to Atlanta’s Mercedes Stadium. Renegade Lemonade Bold is rewriting adult refreshment. Be Bold!
Crowds & Capital: Double Shot of Zestiness
We’re raising through Kickstarter and a traditional capital raise.
Both are crucial to ensuring Renegade Lemonade Bold succeeds at scale. Kickstarter gives us community momentum, grassroots marketing, and national attention. The traditional raise gives us the capital depth to secure stadium placements, scale production, and market nationwide. Together, they form the two engines driving this brand forward.
If you’re an accredited investor interested in participating in the traditional raise, reach out to us directly at invest@rlemonade.com.
Our Story: Turning Lemons into Wine (Literally!)
During the pandemic, Brady and Alex Reiter were stuck at home like the rest of the world — but instead of baking bread, they went renegade. Brady, a former technology executive with a passion for cooking and experimenting, started tinkering with lemons in the basement. When the two of them tasted the very first batch, they knew instantly they had struck gold.
From that moment on, it was no longer just a side project — it became their shared mission. Together, they’ve been all in, as partners and teammates, building Renegade Lemonade from a basement curiosity into a bold national brand.
Alex brought her background as a college professor at Georgia Highlands College, where she taught human communication and public speaking. Her ability to connect with people, light up a room, and share their vision became a vital force for Renegade. Combined with Brady’s operational drive and creative spark, the two built a company that now reaches fans across the country.
Today, Renegade Lemonade is distributed nationwide — from the Southeast to Texas to the Pacific Northwest — with more states joining every year. But here’s the truth: we’re still the underdog. Every new state means fighting for shelf space, proving ourselves again and again, and convincing distributors and retailers to take a chance on something different. We don’t have the deep pockets of the big brands. What we do have is grit, passion, and a product that makes people say, “Wow, I’ve never had anything like this.”
That’s why we’re here on Kickstarter — because we need your help to push this movement further.
What is Renegade Lemonade BOLD?
Renegade Lemonade BOLD is the only 100% lemon-based alcohol on the market — a higher-octane version of our original lemon wine, clocking in at 14–16% ABV depending on the state. It’s smooth, refreshing, and unapologetically bold.
We’re launching in three flavors: Original Lemon, Georgia Peach, and Cotton Candy. Each one is authentic, citrus-forward, and balanced — with no artificial colors, no artificial flavors, and no malt-based bloating like other ready-to-drink products. What you taste is real: the natural brightness of lemons, fermented into something extraordinary.
At a $6.99 MSRP for a 12 oz bottle, BOLD delivers more flavor and more kick than the competition. And whether you sip it chilled straight from the bottle or mix it into cocktails, it’s built to stand out.
Why Kickstarter
Phase 1 Achieved → Phase 2, the BOLD Launch
We’re Georgia-built and fan-powered. Our first big leap — Phase 1 — was proving that a small, family-run lemon-wine company could earn a place on the biggest stage in the Southeast.
We’re proud to announce that we are in advanced discussions to become an official sponsor of Atlanta United 2 — Atlanta United’s second team, where the next generation of pros train and compete.
And even more exciting — Renegade Lemonade will soon be served inside Mercedes-Benz Stadium, home to Atlanta United, the Falcons, and world-class concerts. We’re kicking things off with Frozen Halftime Tea™ — our version of the classic Arnold Palmer, only frozen and bolder. It’s crisp, citrus-forward, and built for fans who like their flavor with a little rebellion.
That’s Phase 1. We’ve made it through the gates. Now comes Phase 2 — building a permanent presence, expanding our reach across the Southeast, and scaling our impact inside the stadium we call home./p>
This Campaign Fuels the Next Chapter
It’s about more than just stadium activations — it’s about responsible growth that turns a local win into a Global movement. With your support, we’ll:
(production run, packaging, and QA)
with supporter-group-focused game-day experiences and the launch of Frozen Halftime Tea™
expanding Renegade Lemonade BOLD across Atlanta and into key markets nationwide through targeted retail partnerships and distributor activations
through creative storytelling, brand partnerships, and Be Bold, Be a Renegade campaigns
with targeted hires and training for sales, logistics, and event execution
Rewards: The All-Star Lineup — Premium Founders Edition Gear
This isn’t merch. This is armor. This is swagger. This is ATL rebellion you can wear. Every single piece is stamped Founders Edition — collectible artifacts that scream “I was here from Day One.”
Deep black flat-bill, metallic-gold “BE BOLD.” stitched like a crown. You don’t wear this — you claim the throne.
Black, fringed, and flecked with metallic gold. Raise it high like a banner of believers. Perfect for stadium chants, cold nights, and bold entrances.
Oversized gold frames, engraved swagger. Straight-up Elvis energy. You don’t just see the world — the world sees you.
Stacked Reward Tiers with Premium Merchandise and Elite Experiences
Every level stacks — the higher you climb, the more legendary your Renegade arsenal becomes.
Stretch Goals — Achievement Coins + Cultural Moments for Everyone
Launch Timeline
Risks & Challenges
We’re on the launch pad and the rocket is already off the ground. That’s rare air — only a small percentage of companies ever make it this far. We’ve been bold, we’ve defied the odds, and now we’re climbing. But getting from liftoff to the stratosphere takes more than vision — it takes a community behind the mission. That’s where you come in.
Every batch stretches cash flow. Just like a rocket burning fuel stage by stage, we need reserves to fill the gaps and keep momentum steady. The stronger our reserves, the smoother the flight.
Alcohol is a maze of state laws, shifting policies, and even tariffs that add volatility to how we operate. We’ve navigated it before, and we know how to adapt quickly.
We’re going head-to-head with billion-dollar brands. They’ve got budgets, slotting fees, huge marketing teams, and shelf space. We’ve got grit, creativity, and a loyal community ready to prove the rebels belong.
Press & Media
Renegade Lemonade has been turning heads and sparking stories across the Southeast. Here’s where we’ve been featured:
From the Basement to the Beverage Aisle – QC Life (WBTV, Charlotte)
Our underdog origin—starting in a home basement and ending up on store shelves—got the spotlight on Charlotte’s QC Life, where our journey was celebrated with vibrant storytelling.
Renegade Lemonade Brings Zest to 116 Noble’s Supper Club – Tennessee Valley Living (WAFF 48, Huntsville)
We brought lemon-fueled energy to a beloved local supper club, turning new fans into lifelong Renegades at a show-stopping dinner feature.
Sippable Summer Cocktails with Renegade Lemonade – River City Live (WJXT, Jacksonville)
A refreshing look at how Renegade transforms into the perfect cocktail base. Aired just before the 2024 St. Augustine Food & Wine Festival, where we took home the People’s Choice Best Wine award.
Renegade Lemonade Featured on River City Live – WJXT (Jacksonville)
Another bold spotlight from River City Live, showcasing our renegade spirit and how we’re redefining refreshment, one 100% lemon wine at a time.
Previewing Cleaver and Cork 2025 – WCTV (Tallahassee)
Ahead of Tallahassee’s premier food & wine festival, WCTV highlighted Renegade Lemonade as one of the must-try brands of the event — a perfect showcase of how far we’ve come from basement beginnings.
Wine Made from 100% Lemons – Atlanta & Company (11Alive, Atlanta) A hometown spotlight that celebrated Renegade Lemonade’s originality and rebellious spirit. Atlanta & Company gave viewers an inside look at how we turned lemons into a one-of-a-kind wine — proof that ATL knows bold.
Watch the segmentKickstarter Frequently Asked Questions
What is Renegade Lemonade?
Renegade Lemonade began in our Dallas, Georgia basement during lockdown. We weren’t traditional winemakers — we were a family with a bold idea: create wine from 100% lemons instead of grapes.
That idea has grown into an award-winning brand now sold across the Southeast, Texas, and the Pacific Northwest — with more regions coming soon.
What’s in a glass of Renegade Lemonade?
Every 5-ounce glass of Renegade Lemonade isn’t just refreshing — it’s naturally packed with key vitamins from 100% lemons.
Disclaimer: This nutritional information is provided for transparency. We are not making any health claims about the effects of our wine. Enjoy responsibly.
Who are the founders?
Alexandra is a former college professor in communications. She’s the heart of Renegade Lemonade — magnetic, engaging, and unforgettable. Whether at a tasting, trade show, or stadium event, she connects deeply with people and turns moments into momentum.
Brady Reiter – Founder & CEOFormer Cloud Computing and Cybersecurity Executive, Brady brings discipline and bold vision to Renegade Lemonade. A passionate cook, he was inspired by a recipe that reminded him of the lemon tree in his grandfather’s backyard in Southern California. His mission: prove lemons can make world-class wines.
What makes the BOLD line different?
The BOLD line is unapologetically disruptive:
It’s not just a drink — it’s bold flavor, bold function, bold fun.
Why lemons?
Lemons bring more than flavor — they bring balance. Their natural acidity perfectly counterbalances a semi-sweet wine, delivering a profile that’s crisp, refreshing, and versatile.
Renegade Lemonade is a unicorn wine — it appeals to casual sippers, adventurous drinkers, and serious wine lovers alike.
What’s happening at Mercedes-Benz Stadium?
We’re advancing discussions to launch Renegade Lemonade BOLD throughout Mercedes-Benz Stadium, starting with Halftime Tea and Frozen Halftime Tea as soon as a sponsorship deal is finalized — potentially this fall.
The expansion continues in 2026 with:
Renegade Lemonade BOLD will be in about a dozen locations, including every club space. This isn’t a cameo — it’s a stadium showcase.
Why is this partnership important?
Because this is our moment. Renegade Lemonade has always been the underdog — a family-born brand that started in a Georgia basement, daring to do something no one else had ever done: make wine from 100% lemons.
Marketers once fought for spots on Madison Avenue. Today, nothing compares to the awesomeness of Mercedes-Benz Stadium — where sports, music, and culture collide. It’s the ultimate platform for a bold, disruptive brand.
Mercedes-Benz Stadium is the stage we’ve been fighting for. It’s one of the most iconic venues in the world — where sports, music, and culture collide. For us, it’s more than a partnership. It’s proof that a small, bold idea can stand shoulder-to-shoulder with the biggest brands on earth.
But here’s the truth: we can’t do it alone. We need our community — our renegades — to push us over the line. This is your chance to help an independent, family-driven company take its shot on the world stage.
Every pledge, every share, every backer is part of proving that the underdog can win.
Be Bold. Be a Renegade. This is our shot — and we want you with us.
Why launch on Kickstarter?
Renegade Lemonade has always been fueled by community. Kickstarter gives our supporters the chance to help us scale the BOLD line and secure our place inside one of the world’s most iconic stadiums.
How will the funds be used?
Funds will go toward:
Will backers get to try the product?
Because of alcohol shipping laws, wine itself can’t be shipped as rewards. Instead, we’ve created exclusive merch, experiences, and behind-the-scenes access so backers can proudly represent the brand while fueling its growth.
Today, you can buy our 100% lemon wines at Total Wine, Trader Joe’s, and 100’s of independent retailers throughout the Southeast, Texas and the Pacific Northwest. Ask for us wherever you buy your alcohol. #AskForRenegade.
When will backer rewards be delivered?
Merchandise (shirts, hats, branded items): Ships within 60–90 days after the campaign closes.
Chef’s Table Experience: Scheduled in groups of 12. Our exclusive Concierge Team will reach out personally to coordinate dates and details, ensuring every backer enjoys a true VIP experience.
What happens if the stadium deal changes?
If timing or terms shift, the BOLD line still launches in 2026. While we wouldn’t have rights to use the Atlanta United logo, Renegade owns Be Bold. Be a Renegade. and other copyrighted assets that will anchor iconic branded items and experiences.
What’s next for Renegade Lemonade?
We aim to produce single-region lemon wines that showcase the unique qualities of lemons grown around the world. Brady has also committed to creating a world-class sparkling lemon wine — because lemons deserve their place alongside Champagne.
At its heart, Renegade is about love — for family, for flavor, for bold innovation, and for the community that has fueled us since day one.
Risks and challenges
Right now, with our stadium deal in the works, we feel like we’re holding four kings in our hand. It’s a winning hand in most games—but even kings can lose. We need your help to ensure this becomes the win it deserves to be.
Support this Kickstarter and tell your friends. Word of mouth is our lifeline.
Renegade Lemonade and Renegade Sparkling Lemon Wine are already on shelves at Total Wine and Trader Joe’s. Grab a bottle, enjoy it, post it, and tag us—it’s the easiest way to grow the movement.
We don’t have the six-figure sponsorship budgets of the big boys. We’ve always been playing above our weight class, stretching every dollar on what we call a Georgia basement budget. Your support fills the gap and helps us keep punching.
All rewards are premium quality. Because this is a professionally licensed project, we’re required to produce merchandise through official MLS-licensed dealers. That ensures authenticity and quality, but it may take extra time. Rest assured, every backer will receive their rewards.
Renegade isn’t just an idea—it’s already on shelves in the Southeast, the Pacific Northwest, Texas, and more states coming soon. The challenge now is scaling up: producing more, moving faster, and keeping quality intact. That’s where your backing accelerates the journey.
We’re bold, but we’re still building our megaphone. Unlike global brands with endless reach, we rely on every single backer, every share, every sip. Together, we can make our small voice impossible to ignore.
We’ve come this far on grit, hustle, and word of mouth. With your help, we won’t just play this hand—we’ll win it.
- Choosing a selection results in a full page refresh.
- Opens in a new window.